Eti, which has come to the fore in the production of food products in Turkey since 1962, is known for crackers and breakfast items, light and fibre products, chocolates and chocolate products, biscuits and wafers, baby products, cakes and pies.
Eti’s happiness journey started in the production facility where Eti’s founder Firuz Kanatlı, a 29-year-old young entrepreneur. Today is the first brand that comes to mind when happiness is mentioned, has reached its 60th year. Eti, whose corporate purpose of existence was determined from the first day by Firuz Kanatlı’s words, “There is no higher purpose than the happiness of humanity”, has been working on adding happiness to people’s lives for 60 years.
Eti, one of Turkey’s most rooted and leading companies, celebrates its 60th anniversary with two special commercials inspired by the founding story of its founder Firuz Kanatlı.
“There is no higher purpose than the happiness of humanity.”
In the first of the commercials, Eti’s founder Firuz Kanatlı tells the adventure of happiness from the first days until today, with an outstanding commitment to the corporate purpose of existence, which he determined with the phrase, “There is no higher purpose than the happiness of humanity”. In the film, which begins with a factory that was drawn on a piece of paper in an amateurish way 60 years ago at dawn, the warm and sparkling effect of an ideal that will produce small happiness, the happiness created by everyone today, from seven to seventy, is felt.
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